The experiences we have as young children are widely recognized as having lasting impacts in later life. Supporting parents to engage with their children shows clear short-term developmental benefits and may have profound long-term effects on wellbeing, as well as health and achievement later in life. This report evaluates icddr,b's Reach Up parenting programme. Download and read the report to explore the Happier Lives Institute’s cost-effectiveness analysis, measuring the programme’s impact on long-term wellbeing in WELLBYs.