What is a WELLBY? Understanding Wellbeing-Adjusted Life Years

A WELLBY (Wellbeing-Adjusted Life Year) is a way to measure how much an intervention or programme improves someone’s overall wellbeing. One WELLBY equals a one-point increase in wellbeing on a 0-10 scale for one person for one year; often, the measure used is life satisfaction.

When we think about transforming people’s lives, we often focus on physical health and wealth. But what about other important factors like freedom, relationships, or mental health? How do we measure these benefits in a meaningful way? This is where WELLBYs come in.

What is a WELLBY?

A WELLBY (Wellbeing-Adjusted Life Year) is a way to measure how much an intervention or programme improves someone’s overall wellbeing.

Standardised measures of health, such as QALYs (Quality-Adjusted Life Years) have been used for decades to prioritise healthcare resources7.

WELLBYs are a newer approach8 which makes it possible to compare across the benefits or harms of a much wider set of interventions.

How to calculate a WELLBY

Diagram showing the WELLBY formula: WELLBYs = Wellbeing increase × Years × People.

One WELLBY equals a one-point increase in wellbeing on a 0-10 scale for one person for one year (or equivalent); often, the measure used is life satisfaction.

Think of it this way: if someone rates their life satisfaction as 5 out of 10, and an intervention helps them improve to a 6 out of 10 for one year, that’s worth 1 WELLBYs.

Area chart showing a one-point rise in wellbeing, from 5 to 6 on a 0–10 scale, during the year an intervention is active, equal to 1 WELLBY.

Why Do WELLBYs Matter?

Often, we want to make people better off – for instance, if we’re giving to charity or thinking about government policy. And, we want to know if we’re having an impact – or not. This means we need a way to measure impact.

At the moment, decision makers often look at objective indicators, like health or wealth, crime rates. But these don’t capture how people feel or experience life. And there’s no easy way to compare the impact between them. Say one option treats mental health and another reduces poverty. Which makes a bigger difference?

This is where WELLBYs come in. They solve this problem by:

  1. Capturing the full picture of how interventions affect people’s lives.
  2. Letting people tell us directly how their lives are going.
  3. Making it possible to compare different types of programmes or interventions.
  4. Revealing benefits that other traditional measures (like health, income and education) might miss like unemployment,social cohesion, or extra leisure time.

How Do We Measure WELLBYs?

WELLBYs are based on measures of ‘subjective wellbeing’ – how people think and feel about their own lives; in simple terms, these are happiness surveys. Researchers typically ask simple questions like “Overall, how satisfied are you with your life nowadays?” with answers on a 0-10 scale.
A 0–10 life satisfaction survey scale, labelled from "completely dissatisfied" at 0 to "completely satisfied" at 10, of the kind used to measure subjective wellbeing in WELLBY calculations.

This might sound too simple to be meaningful, but decades of research show these measures are reliable, valid and comparable between people. Countries with more poverty, conflict, and instability consistently show lower life satisfaction scores, while those with better living conditions show higher scores (see the map below using the 2024 data from the Gallup World Poll – and lagging countries with missing data).

World map of life evaluations (on the Cantril Ladder scale, 0-10) by country, with lowest scores in Sub-Saharan Africa and the Middle East and highest in Europe, North America, and Australia. Cantril Ladder score (GWP) 0 1 2 3 4 5 6 7 8 9 10

Comparing charities with WELLBYs

Let’s look at some concrete examples. The Happier Lives Institute has compared a variety of approaches to help people living in low-income countries.

Using WELLBYs, we found that some interventions are MUCH more cost-effective than others. Some charities are 100s if not 1000s of times more cost-effective than others. This includes some surprising, potentially counterintuitive findings such as psychotherapy produced about five times more wellbeing per dollar spent than cash transfersThis figure is up to date as of the 26th of March 2026. For more up to date comparison of WELLBY cost-effectiveness, see our Living Review.

Dot plot of 24 interventions ranked by WELLBYs created per $1,000 donated. LMIC interventions dominate the top, led by Pure Earth Ghana (105.4), Taimaka (66.0), Friendship Bench (48.5), and StrongMinds (40.4). HIC interventions cluster near zero, with Football Beyond Borders producing just 0.12 WELLBYs per $1,000 donated. 105.4 66.0 48.5 40.4 36.6 32.9 21.6 17.7 12.2 10.0 7.6 6.5 4.9 2.0 1.1 0.74 0.60 0.37 0.28 0.22 0.19 0.19 0.18 0.12 (LMIC) operates in low- or middle-income countries (HIC) operates in high-income countries Football Beyond Borders [Mentoring, counselling, and exercise] (HIC) Walking with the Wounded Employment [Employment support] (HIC) Get Out Get Active [Exercise] (HIC) Free2B [LGBTQ+ youth mentoring] (HIC) The Wave Project [Mentoring and exercise] (HIC) Restoration Trust: Human Henge [Mental health support] (HIC) Factory International Schools Programme [Art engagement] (HIC) Walking with the Wounded Head Start [Mental health support] (HIC) Power2 Rediscovery [Youth mentoring] (HIC) Safe Soulemates [Community building] (HIC) London Youth Rowing’s Active Row [Exercise] (HIC) Parkrun [Exercise & volunteering] (HIC) Mandem Meetups [Community building] (HIC) GiveDirectly [Cash transfers] (LMIC) Action for Happiness [Happiness courses] (HIC) Royal Voluntary Service [Volunteering] (HIC) Tearfund [Religious community engagement] (LMIC) Fortify Health [Fortifying wheat flour with iron] (LMIC) Shamiri [Task-shifted group psychotherapy] (LMIC) ACTRA [CBT to reduce crime] (LMIC) StrongMinds [Task-shifted group psychotherapy] (LMIC) Friendship Bench [Task-shifted psychotherapy] (LMIC) Taimaka [Treating acute malnutrition for infants] (LMIC) Pure Earth (Ghana) [Advocacy for reducing lead exposure in cosmetics] (LMIC) 0 10 20 30 40 50 60 70 80 90 100 110 120 WELLBYs created per $1,000 donated Evaluator Happier Lives Institute Krekel and colleagues Pro Bono Economics State of Life Depth of analysis Shallow Medium In-depth

Why WELLBYs Matter for the Future

As we tackle complex global challenges, we need better ways to measure what matters – transforming people’s lives. WELLBYs offer a practical tool to:

  • Compare different types of programmes and interventions
  • Make better decisions about where to invest resources
  • Capture benefits that traditional measures miss
  • Put people’s actual experiences at the center of decision-making

How are WELLBYs Used?

Both the UK and New Zealand Treasuries have guidelines on using WELLBYs, in principle, to assess whether different policies are good value for money. Academics, like the LSE value for money group, have also used it, in practice, to evaluate specific policies.

This focus on comparing policies in terms of their wellbeing impact can be seen as a natural next step. In the past two decades, 37 countries have started measuring the wellbeing of their citizens.

There are also organisations like the Happier Lives Institute (that’s us!), Pro Bono Economics, and State of Life, that use the WELLBY to evaluate charities and interventions. We already added HLI’s cost-effectiveness comparisons for charities above. Note that the charities we evaluated are all in the Global South, so our analyses also have implications for how to get greater value for money from international aid.

All the efforts to use WELLBYs to analyse charities are recent, and began only within the last 5 years9.

Comparing policies with WELLBYs

We can also provide a similar figure to the previous one but for the cost-effectiveness of policies in high-income countries based on data from Frayman et al. (2024), Frijters and Krekel (2021), and various reports from State of Life.

Bar chart showing cost per WELLBY for 30 policies. Mental health interventions save more than they cost; infrastructure policies like Winter Fuel Allowance cost over $100,000 per WELLBY. $104,167 $96,154 $83,333 $65,789 $33,784 $16,447 $12,500 $11,655 $11,250 $10,416 $6,684 $4,296 $3,157 $3,125 $1,590 $1,464 $1,119 $707 $535 $512 $500 $221 $75 $50 $28 $0 $0 $0 $0 $0 $0 These policies save more than they cost. Winter Fuel Allowance State Pension Age Rail* LTC* Road building* Placement NICE medicines Tideway Legacy (infrastructure) WTP for health improvement London Olympics R&D Tax Credits Apprentice Guarantee NCS volunteering NHS Marginal More police Hull City of Culture US health insurance Wellbeing in schools Beat the street (exercise) IAPT therapy (retired) Lottery Wellbeing Programmes Problem-solving training at work Air pollution IAPT therapy (unemployment) Healthy Minds IAPT Therapy (average) NHS Talking Therapies Therapy for addiction Employment support for MH MH Support in schools Relaxing Green Belt near transit $0 $25,000 $50,000 $75,000 $100,000 $125,000 Cost per WELLBY Evaluator Frayman et al. (2024) Frijters and Krekel (2021) State of Life

WELLBYs, summarised

WELLBYs represent a significant step forward in measuring what matters most: how much better off people actually feel. By directly asking people about their wellbeing we can better understand what truly improves lives and make more informed decisions about how to help others effectively.

Whether you are a policymaker, philanthropist, or simply someone interested in making the world better, understanding WELLBYs helps us focus on what really counts – making people’s lives genuinely better in ways they themselves can feel and report.

If you want to donate to the charities that create the most happiness for your money, HLI produces a list of recommended organisations, based on our own research. If you want to support HLI’s research and outreach, you can donate to us directly. If you’re a decision-maker interested to see if using WELLBYs could help you have a bigger impact, feel free to contact hello@happierlivesinstitute.org and see if we can help.

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